Most often, this method will have your EDDM®s delivered earlier than addressed mail sent with standard mail postage. Create an EDDM account on USPS The first step is to create an EDDM account on the USPS website. But most EDDM®s, once printed, are shipped directly to the post offices that will be delivering them, cutting down on transportation time. Follow these steps to create a winning Every Door Direct Mail marketing campaign. Standard mail can take up to 12 days to be delivered. EDDM®s can also be printed on flyer-type paper, meaning you’ll probably save on your printing costs too. Additionally, there is no data processing that needs to be done with a mailing list when you use EDDM®, which saves your mail provider money-which saves you money. For reference, a 1 st Class letter (which is usually smaller, too) is often in the ballpark of 42 cents per piece when mailed at high quantities. Postage at large quantities can get expensive, but EDDM® pieces usually end up being about 16.5 cents per piece. And without the need for an address block on the mailer, you can maximize the space to promote your business or organization. With EDDM®, you can send a full sheet of paper in the mail for about a quarter of the price of doing so as an addressed piece. 3 – EDDM® is largeĮvery Door Direct Mail® allows you to send pieces up to 15”x12” in the mail, though the most popular sizes are 8.5”x11”, 6”x11”, and 6.25”x9”. The USPS’s EDDM® site allows you to visualize which areas you’d like to hit and see how many addresses are in each route. So instead of creating or purchasing a mailing list, all you need to do is select which postal carrier routes you’d like to have your EDDM®s delivered to. Provided by the USPS, it allows you to mail to entire areas without the need to rent or purchase a mailing. 2 – EDDM® is simpleĮvery Door Direct Mail® uses carrier routes to determine where your mailers get delivered, not a mailing list. Designed to help businesses deploy promotions and advertisements to a targeted area, this U.S. Delivery to every door in a particular postal route. Because EDDM mails to every recipient on selected routes, you dont need a specific mailing. EDDM® casts a wide net, putting a large mail piece in the mailbox of every person on the postal carrier routes you choose, ensuring that your company or organization will be noticed. Sending mail through EDDM is simple, comprehensive, and inexpensive. In other words, you must select enough carrier routes to total at least 200 addresses. However, there are a couple of restrictions. Anyone can send out an EDDM mailer to any geographic area. Some types of marketing are tailored to be highly targeted while others are designed to get your message out to all. Every Door Direct Mail is not limited to any specific industry or client type or address type (residential or commercial). Here are some of the reasons why you should consider EDDM® for your next mailing project: 1 – EDDM® spreads your message far and wideĮvery Door Direct Mail® is the ideal way to market your brand to a wide audience. Regardless, all direct mail marketers should seriously consider incorporating Every Door Direct Mail® into their marketing plans. Maybe your company has done hundreds of mailing campaigns or maybe you’re new to direct mail marketing.
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